CURRICULUM

Our ECAL-CORA Department Manager programme is a work-study course delivered through a professionalization contract.

It lasts a total of 48 weeks made up of:

• 24 weeks studying at the School;
• 24 weeks’ work experience with CORA.

The “Study” weeks are organised in 4 main modules:

Module 1: Managing a hypermarket department

You will learn about the hypermarket environment, its specific features and challenges:

• The sector, the firm and marketing activities;
• Understanding food and non-food products;
• Hypermarket services;
• Supplier issues.

You will also acquire marketing tools and techniques to help you grow your department’s business:

• Retail marketing;
• Merchandising;
• Pricing;
• Point-of-scale promotions and communication.

Module 2: Assessing the department’s performance

You will learn how to measure your results and manage them more effectively:

• Management control tools;
• Key performance indicators;
• Standards and regulations.

Module 3: Techniques and tools for team managment

You will develop the managerial and business skills needed to fulfil your future responsibilities:

• Interpersonal communication and team work;
• Personal development tools and techniques;
• Leadership and team management;
• Negotiating techniques;
• English for business.

Module 4: Coursework and assessment

You will be assessed by traditional exams and real-life simulation exercises:

• Induction seminar;
• Examinations;
• Case studies;
• Dissertation and presentation;
• Continuous assessment;
• Assignments.