The key benefit of this programme is the opportunity to immerse yourself in the business world throughout the course. Thanks to this constant exposure during your studies, you are ready to make a speedy transition to the world of work once you have your degree under your belt!
With a total of 52 weeks spent on internships over the 3-year programme, between each teaching semester and at the end of the course, you remain in constant contact with the business world.
It is possible to enrol on the BRM-ECAL programme and fund your studies as part of a salaried employment contract.
With an apprenticeship agreement or professionalization contract, you alternate between 3 weeks at your company and 1 week at the School. This format is possible for one (2nd year) or two years (2nd and 3rd years).
“The Company takeover and project management” module
This module involves simulating the strategic repositioning of a business. You carry out an analysis and make recommendations for growth areas to guarantee the company’s viability and growth.
These tours allow you to discover the operational and sales techniques adopted by different companies (including purchasing centres, logistics facilities, wholesale markets and manufacturing and processing companies) and learn about the unique features of each type of retail store (department stores, supermarkets and hypermarkets, large specialised stores and convenience stores).
“Insight into international business” seminar
You will meet the people behind innovative projects in both France and Europe, who will explain the key phases of their sales strategies and the innovations they have introduced in their store network.