Presentation of the programme

NEOMA Business School has launched its Global BBA, a four-year bachelor’s degree programme with a strong international aspect meant for training versatile managers. Offered at the Reims and Rouen campuses, this programme will replace the Bachelor in Business Administration programme, taking advantage of its strengths to create a new programme that extends from three to four years and incorporates new opportunities: association-based curriculum, a start-up internship and the choice in the final year between a Masters Track for students who wish to continue their studies and a Business Track for students who want to immediately enter the job market. Starting on November 10, 2017, you’ll be able to register for the Sésame entrance exam, which will allow you to start the Global BBA programme in September of 2018.

Students who are currently enrolled in the BBA have the chance, under certain conditions, to integrate into the four-year Global BBA programme or continue with the current three-year curriculum.

It is still possible to enter the three-year BBA programme this year:

  • In the first year at the start of the January 2018 semester
  • In the third year through a parallel admission (integration in September 2018)

Helping you build your professional project is the main aim of our Bachelor in Business Administration (BBA).

Over 3 years, this post-graduate programme in management will give you the keys you need to expand your understanding of business, open you up to the world and help you develop first-rate professional expertise. It will provide you with the skills needed to become a future manager who can manage and exercise the responsibilities of a company.

Enter the BBA and develop the skills that will lead you to your first job or advance you along the path to your desired continuing education!

5 good reasons to choose the BBA

Up to 14 months of internship over a 3-year curriculum


The opportunity for a high-level international experience in an internship or an academic exchange


A programme encouraging on-going education leading to a Masters programme


End-of-studies career orientation to prepare your for your first post


An apprenticeship track offered in the third year