Advanced Masters in Business Development and Key Account Management

The Advanced Masters in Business Development and Key Account Management is a unique, resolutely innovative course. It deals with issues related to Key Account Management.

After following this programme you will:

  • Master techniques for developing your company’s turnover and margin in competitive markets.
  • Understand global challenges and be open to different cultures.
  • Have a comprehensive, strategic vision of Key Account Management.
  • Master negotiation techniques
  • Master competitive intelligence using IT tools and lobbying.
  • Understand customers based on behavioural studies and the use of communication tools.
  • Developing your leadership and relational skills

This course will make you an expert on lobbying techniques and high-level negotiation and give you basic management knowledge, for a cross-functional view of the company.


Become an expert in management of complex Key Accounts.

  • 10 years of expertise in the field of strategic negotiation, lobbying and business networking
  • A network of more than 300 alumni
  • Programme ranked No. 1 in France (2020 Eduniversal Ranking of Best Masters, MS and MBA)
  • A fundamental focus on leadership with Ecoles de Saint-Cyr Coëtquidan military schools
  • “Online Academy” for 10% of the courses, an internet solution offered in partnership with Halifax and its best digital content (web meetings, rapid learning, e-learning, coaching), available for each student
  • A work-linked training programme boosting entry in the professional world: 96% of students have a professionalisation contract, 90% have a permanent contract before receiving their diploma