PRESENTATION OF THE PROGRAMME
Offered in the Champagne area, the MSc Wine & Gastronomy- Marketing Savoir Faire and Terroir in a Disruptive and Digital World is a marketing-driven programme that aims to provide students with a strong food culture background levied with a solid theoretical base, enabling them to be efficient managers in a wide variety of food, wine and beverage related industries. The programme focuses on consumer and firm decision-making relative to food, spices, wine, spirits and other beverages.
WHY JOIN THIS PROGRAMME
At the end of the programme, students will be able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that govern how and why consumers buy these products.
5 GOOD REASONS TO JOIN THE PROGRAMME
Learn to deal with market challenges specific to the food and beverage industries.
Gain a multidimensional perspective that incorporates producers, marketers, entrepreneurs, and territorial actors.
Benefit from premium academic content anchored with professional workshops and become an expert in bridging theory, practice and culture.
Understand the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.
Learn to combine modern-day issues (such as technology, Internet, climate change), with heritage to adapt and associate tradition to innovation.