CURRICULUM

Layout of the programme:

The programme covers the main fields of latest marketing expertise, associating the engagement of professional experts sharing real-life business examples, and academic knowledge. The MSc International Marketing and Brand Management deals first with consumer intelligence and marketing research, then continues with brand and product management, marketing communications, retail-channels and sales management. The overview continues with international marketing, area-specific marketing focusing on services, and ethics issues.

Phase 1: Core courses

  • Consumer behavior and insights
  • Marketing research methods
  • Brand Strategy
  • Product, design and Innovation
  • Integrated marketing communication
  • Digital communication (including digital certifications)
  • Sales leadership and negotiation
  • Retail and channel management
  • International Marketing
  • Area specific marketing : services
  • Ethics and critical marketing

Phase 2: Professional experience mandatory

  • Internship
  • Mission
  • Employment

Phase 3 : Final dissertation (and oral defence)

HIGHLIGHTS OF THE PROGRAMME

DIGITAL CERTIFICATIONS

  • Google Ads Fundamental
  • Google Product Ads

PARTNERSHIPS

Nielsen, GFK, Ferrero, Pepsico, Ogilvy, Publicis Sapient, Havas Media…