Prepare yourself for an international marketing career

The program prepares students for an international marketing career, by focusing on the inspiration, creativity and expertise of leading French businesses around the world. Specialties include fashion, luxury, culture and services, plus a special emphasis on millennial marketing and research techniques essential for the 21st century marketing professionals.

SEMESTER 1

  • Operational Marketing
  • International Strategic Marketing
  • Quantitative Tools for Marketing
  • Consumer Behaviour
  • Brand Management
  • Market Intelligence

SEMESTER 2

  • Millenial Marketing
  • Luxury Marketing
  • Fashion Marketing
  • Distributive Marketing
  • High-Tech Marketing
  • Cultural Marketing
  • Service Marketing
  • SEMESTER 3 – June to December, Marketing in practice

      • Internship (4-6 months)

    Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.

      • Research Dissertation

    You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.

    Courses

    • Brand Management
    • Consumer Behaviour
    • Cultural Marketing
    • Distributive Marketing
    • Fashion Marketing
    • Industrial B2B Marketing
    • International Strategic Marketing
    • Luxury Marketing
    • Market Intelligence
    • Millenial Marketing
    • Operational Marketing
    • Quantitative Tools for Marketing
    • Service Marketing
    • Individual Trajectory
    • Leadership Seminar
    • Final Simulation
    • Research proposal
    • Final Dissertation MSM