Lehar Arora

Lehar Arora

Hello, My name is Lehar Arora. I was born and brought up in Delhi. I’m 23 years old. Soon after graduating from Delhi University in 2016, I went to NEOMA Business School to study my International Masters In Luxury Management, namely the MSc in International Master in Luxury Management offering a Double degree with MIP Politecnico di Milano.

 

Why did you choose NEOMA BS?

I initially had no clue that NEOMA BS even existed as a business school. I kept researching about the best schools from where I can do my masters from. The schools I had in mind were ESSEC, HEC, Edhec … But, the best I liked was NEOMA BS because of the course structure. It gave me an opportunity to study in the two fashion capitals of the world. Also, after a lot of research I found the ranking of NEOMA Business School to be very good and the double degree was just it!

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What's your current position?

I am currently working as a Client Advisor at Louis Vuitton in Delhi.

How did NEOMA BS help you to get this job?

Soon after completing my masters I came back to India to work on my business plan. Thereafter, I applied for internships in a few brands and just because I was a NEOMA alumnus who studied in France and Italy became my base to get internship and thereafter a job at LVMH. Also, just sharing a success story that in a span of 6 months I received an award of the ‘Rising Star’.

What do you expect to do later on?

Being from a business background I would want to start something of my own. I wish to start my own luxury brand of women’s Indian wear.

Why would you recommend NEOMA BS?

NEOMA Business School has by far been the best thing that has ever happened to me. Personally, I would say that NEOMA BS acts as a platform and as a building block to your career. The facilities there were too good. The organisation is very systematic in everything thing that is done. Also, the staff is super helpful, may it be academically or personally, the staff will go out of its comfort zone to make you feel at ease and at home even when you’re away from home. Moreover, the International Master in Luxury Management is the best programme you can get (should you seek a career in luxury), and the best of both countries (France and Italy), let alone the double degree. Besides, NEOMA BS have counsellors on campus who’ll help you choose the right path.

3 QUESTIONS for Paul FEDERICI – Consultant and specialist in luxury watches and Vestiaire Collective jewellery

Paul FEDERICI

As part of their NEOMA BS curriculum, the students on the IM'Lux programme enjoy a "week in Paris". This week allows the students to experience some of the capital's most prestigious luxury hotels and to work with a number of renowned professional lecturers, some of whom are graduates of the School. Paul FEDERICI, for instance, is an expert in luxury watches and jewellery and who spoke to us about the future of the luxury sector and his career as a Neoma graduate.

 

How has NEOMA Business School helped you?

NEOMA Business School allowed me to acquire the basic knowledge about how a company operates. A macroscopic vision, coupled with a methodology that makes it possible to understand the market and how it operates: having a place on the market, knowing how to sell oneself, not in the short-term but sustainably.

Plus, a further important element: the network!

Moreover, I try to remain faithful to the notion of transmission. When a student contacts me, on LinkedIn for example, I am always open to sharing experiences or passing on advice.

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How do you see the future of the luxury sector?

In my opinion, the luxury market will be broken up. My feeling is that a division will appear between a new form of "mass market" luxury and a form of luxury I would call "elite".

A third path is certainly opening up with Vestiaire Collective. Which, for me, is a little outside this context, given that its value is based on vintage. Vintage is at the heart of their strategy, it is also their driving force and the validation of their activity. This in-between, which is also a "grey market", has become an integral part of the luxury sector, which has also been affected by the concept of "economy sharing", in the same way as car-sharing!

However, I am convinced that we are losing a part of what we consider luxury. Geographical segmentation, which seeks to offer products adapted to a target group, has lost its notion of luxury. In some cases, it is no longer a simple question of selling expensive products to a particular target group. It is a complete turnaround when the "targets" dictate to the major luxury brands what they should do. Besides, who wants to buy mass-market luxury products? I am well aware of the growth imperatives that companies have to meet, but I do think that the major brands in this sector need to question this point further.

Maybe I have a vision that is too purist, but for me, luxury must amaze, surprise, fascinate and even go further: and question. I like to refer to the Latin origin of the word "Lux" which means 'light'.

Luxury must be free to impose its trends. And I do say ‘impose’ and not ‘propose’.

What advice would you give to students?

I want to tell them to come into this sector for the right reasons. Be passionate about it, be driven by excellence, by quality, and have the will to give the best of themselves, be humble, open, and have the desire to learn and share with compassion and understanding.

In this bright and shiny world, with all its lights, there is no room for misplaced egos. Because it is far easier to destroy someone than to help them advance. I would talk about experience, but we only admire people who behave as well with their teams as they do with their managers.