Taught entirely in English, the curriculum reflects the complementary expertise of NEOMA BS and MIP Politecnico di Milano and of our corporate partners, Gucci and Champagne Taittinger.
NEOMA BS, Reims (France) from September till December.
This phase will give you an overview of the competitive structure and business models in the Luxury sector. It focuses on the key values of luxury assets. You will learn to understand value creation foundation, discover the fundamentals of luxury management and leadership, and then gradually move on to luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets).
Study tour in Paris :
At the end of November, the students will benefit from visits of companies and businesses related to the luxury industry in Paris, culminating with a challenge.
This first term ends with case studies on exploiting assets in luxury markets (defining the potential for growth) before you move on to Milan.
MIP POLITECNICO DI MILANO, Milan (Italy), from January till June.
You will explore the creation and delivery of value. You will work on with value management in production, the transformation of cultural products into luxury products and collections, and of superior craftsmanship into outstanding products. You will also study how to convey the luxury experience through communication and retail (Digital Communication, Product & Collection Design, Operations & Quality Management, Supply Chain & Purchasing Management, Channel & Retail Management, and Communication & Promotion).
NEOMA BS, Reims (France), and MIP POLITECNICO DI MILANO, Milan (Italy), from July till December
You will undertake a Project or a Professional Thesis. This is also when you may develop professional experience in a firm involved in luxury management, though an optional internship (4 to 6-month, either in France or abroad).