MSc Digital Expertise for Marketing Curriculum

During the course, you will learn the following:

  • Implementing digital transformation in companies based on the global strategic vision, and knowledge of digital disruption techniques.
  • Designing digital marketing communications, and effectively deliver these communications to the target audience using a mix of digital media.
  • Analysing quantitative and qualitative company-level and industry-level data, and draw managerial insights based on this data analysis.
  • Implementing multichannel distribution strategies driven by the the e-commerce and m-commerce sales.
  • Understanding the basics of designing successful digital products (websites and apps).

Layout of the programme:

Phase 1 : Core Courses Navigating technology and digital disruptions ; Digital advertising ; Digital and mobile commerce ; Traffic management & search engine marketing ; Influence & social media strategies ; E-CRM ; Data analytics ; Unstructured data anlytics ; Ethics, consumption and technology ; User experience design ; Advanced digital tools for creativity

Phase 2 : Professional experience mandatory : internship, mission, employment, Incubator

Phase 3 : Final dissertation

Courses

  • Digital Advertising
  • Digital and Mobile Commerce
  • Influence & Social Media Strategies
  • Navigating Technology and Digital Disruptions
  • Digital B2B Marketing
  • Traffic Management & Search Engine Marketing
  • Individual Trajectory
  • Leadership Seminar
  • Advanced Digital tools for creativity
  • Data Analytics
  • E-CRM
  • Ethics, Consumption and Technology
  • Unstructured Data Analytics
  • User Experience Design (UX)
  • Final Simulation
  • Research Proposal
  • Final Dissertation