“The wealth of contributing profiles reflects the multidisciplinary vision undertaken in publishing this book. It includes expert testimonials, examples and applications that seek to put theory into practice," points out Bruno Godey, Professor in Marketing at NEOMA.
The book is aimed at Masters level students, executives in continuing education, as well as professionals from the field.
Contributors: Françoise Collard, Véronique Preschez, Barbara Quacquarelli, Gaëlle Le Guirriec‐Milner, Charles Daussy, Valeria Pelleschi, Stéphane Fourneaux, Marilyn Baron, Daniele Pederzoli, Bruno Godey, Arnaud Fournier, Maria Ruiz Garcia, Isabelle Rousseau, Jérôme Verny, Caroline André.
Supervisors: Emmanuelle Rigaud, Fabrizio Maria Pini
See also: International Master in Luxury Management, double degree MIP Politecnico di Milano Graduate School of Business - NEOMA Business School