Digital transformation of tourist sites: what is the impact of digital on the work of guides

The work of the guides will be impacted from the moment when it is considered that the experience of visit will go through technological devices of virtual reality or augmented reality. This comes to question the model of the guided tour with a human interlocutor and the possible emergence of a combination model.


As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Jean-Baptiste Suquet, Coordinator VISTA-AR project for NEOMA BS considers the impact of digitalisation on the work of tourist guides.

>read more about VISTA-AR project

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