In July, representatives from NEOMA Business School, the Brittany Regional Council (Clotilde Durot, head of the digital technology and knowledge/information project) and the European Higher Art School of Brittany (Erwan Mahé, professor of design and digital technology) went to the Jardins de Valloire in the Picardy region where they met with Sophie Nothum, the operations manager at Jardins de Valloire, to discuss the site’s digitalisation.
It was the first visit that economist Elsa Gatelier and NEOMA BS professor of organisation analysis Jean-Baptiste Suquet made to the site to better understand the digitalisation challenges for the gardens. In particular, the pair went there to make inquiries about the garden’s target public.
The joint discussion and brainstorming on innovating the economic model has already begun!
>To learn more about the VISTA-AR European project on the digital transformation of heritage sites, visit:
- Tourism in the Digital Age (news and video by Jean-Baptiste Suquet)
- VISTA-AR, progress reporting at Fougères
- Digital transformation of tourist sites: the visitor’s experience (news and video by Gaël Bonnin)
- Château de Fougères: Speaking with the visitors!