Tourism expert Sylvie Jolly, economist Elsa Gatelier and professor of organisation analysis Jean-Baptiste Suquet tested a questionnaire intended to collection information on the visitors’ experience. This questionnaire will be used until the end of the season at the castle, as well as in Exeter for an English version. The collected data will be used to evaluate the visitor experience before the first innovative devices are set up in the spring of 2019 so their impact can be assessed. Also, professors from NEOMA BS and the University of Exeter can use the data to better characterise the visitor experience in order to eventually develop tools that will be able to collect and analyse the data automatically.
It is the first step in a great development project. To be continued…
>To learn more about the VISTA-AR European project on the digital transformation of heritage sites, visit:
- Tourism in the Digital Age (news and video by Jean-Baptiste Suquet)
- VISTA-AR, progress reporting at Fougères
- Digital transformation of tourist sites: the visitor’s experience (news and video by Gaël Bonnin)
- The Jardins de Valloire have begun their digitalisation!