Digital transformation of tourist sites: the visitor’s experience

Technology is often seen as a miracle solution, but often, the way it is implemented is not sufficiently studied beforehand nor analysed afterward.
As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Gaël Bonnin, professor of Marketing and SPoC Institute director at NEOMA BS, studies the visitor’s experience. Presentation…

> Watch also: the project presentation by Jean-Baptiste Suquet (subtitled in English)
>Read also: Tourism in the Digital Age

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