Top Priorities

NEOMA Business School contributes to the development of knowledge in every management science discipline (Marketing, Finance, Strategy...), while maintaining a strong link with its local specialities (Champagne and the Luxury sector, Retail and Distribution, Supply Chain, Agro-bio ...).

To achieve its primary mission, but also to develop its international reputation, NEOMA Business School also structures its research around three core areas.

These three areas, which have been discussed with faculty, alumni and businesses, push back the boundaries of knowledge to assist organisations, in line with our three strategic focuses (Leadership & Agility; Entrepreneurship; Personal and Professional Development):

Revealing new directions :

To analyse the major changes that can create local and international shockwaves, and explain how these changes affect the environment as a whole.

Examples of research questions on which our faculty researchers are working:

  • How are the major changes we are experiencing transforming growth models, competitive ecosystems and value chains?
  • How are new technologies revolutionizing consumption patterns? How can these technologies contribute to anticipate changes in competitive environments?
  • How do emotions and other so-called "irrational" factors influence people’s decision-making and market trends?

Go beyond prevailing models

To become actors in major strategic changes and anticipate their consequences at human and organisational level.

Examples of research questions on which our faculty researchers are working:

  • What are the brakes and levers for strategic change, and how can it be directed?
  • How can organisations transform and adapt the supply chain to make it an asset in adapting to rapid change? How can the product range be reorganised quickly when sourcing from distant regions?
  • What modes of organisation and corporate finance capital structure enable rapid, reaction to constantly changing markets?

Develop shared leadership

To master the characteristics required by future leaders, understand how this new type of leadership is materialised in management models and reflect on related learning methods.

Examples of research questions on which our faculty researchers are working:

  • In an increasingly uncertain and complex context, what leadership methods contribute the most to organisational development?
  • What learning methods are most appropriate for these new forms of shared leadership?
  • Persuasion and negotiation: how do they influence the implementation of shared leadership?