Insights

  • (podcast!) On the occasion of the opening of the historic UBS trial in Paris on October 8, 2018, Catherine Karyotis, professor of Finance and head of the Advanced Master in International Financial Analysis of NEOMA BS, was interviewed by Dimitri Pavlenko in La Question Eco on Radio Classique.
  • Bruno Godey, Marketing professor at NEOMA Business School received the “L’Oréal Professorship in Creativity Marketing Award on Beauty and Marketing” during the 2018 Global marketing Conference held at Tokyo, Japan in July.
  • Technology is often seen as a miracle solution, but often, the way it is implemented is not sufficiently studied beforehand nor analysed afterward.
    As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Gaël Bonnin, professor of Marketing and SPoC Institute director at NEOMA BS, studies the visitor’s experience. Presentation…
  • On 12 June 2018, the American President Donald Trump and the North Korean leader Kim Jong-un met in Singapore. What signals does this summit send out? What will happen next? Why are the United States, Russia, Japan, and China involved? Edgar Bellow, NEOMA BS professor of International Management and Geopolitics, analyses the Singapore summit.
  • Alejandro LAMAS professor of NEOMA BS Information Systems, Supply Chain Management and Decision-Making department has been published in May in the CNRS 4 stars review European Journal of Operational Research.
  • Mehdi Bagherzadeh, professor in the Strategy and Entrepreneurship department of NEOMA Business School, and Stefan Markovic, professor in the Marketing department of Copenhagen Business School (CBS), raise the issue in their paper “How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation”. The paper has been published in the Journal of Business Research (JBR), a 3 CNRS stars review. (online April 2018; paper July 2018).
  • Catherine Karyotis and Christophe Bouteiller, professors at NEOMA BS Finance department, have brought out the fourth edition of L'Essentiel du Private Equity et des LBO, Tout pour s’initier aux opérations de capital risque (Essential Private Equity and LBOs, Everything you need to know about Capital Risk Operations), published by Gualino Editeur, in the Carrés Rouge collection, in May 2018.
  • Messaoud Chibane, professor in the Finance department at NEOMA Business School, received the 2018 K2 Award for his research work in Asset Pricing.
  • Libo LI, professor in NEOMA BS’ Information Systems, Supply Chain Management & Decision-Making department has just had his work published in the European Journal of Operational Research, a CNRS rank 1 journal.
  • The article by Nathalie Spielmann "In Virtuo: How User-Driven Interactivity in Virtual Tours Leads to Attitude Change" was accepted in March by the review Journal of Business Research, which holds a three-star CNRS ranking.
  • On March 30, the University of Reims Champagne-Ardenne held the regional final of the 5th season of the competition “My Thesis in 180 Seconds”, organised by the CNRS and the Conference of University Presidents (CPU).
  • Aurélien ROUQUET's article on crowd logistics was chosen by Supply Chain Quarterly in the "Research for Real word" category. This distinction led to an interview to better understand the applications of this research to the real world.
  • Anne Prevost and François Pottier, professors in the NEOMA BS Department of Accounting, Control & Legal Affairs have published “Guide to student associations: The Development of a community project, a source of personal and professional enrichment”, from Éditions EMS publishing house (February 2018).
  • When you visit a castle, would you like to see what it looked like through the ages, discover places that have disappeared or are inaccessible, or take part in a mediaeval banquet? All these experiences are now possible thanks to virtual reality headsets, tablets, smartphones and “immersion rooms”!
  • Philippe DE LOMBAERDE, professor at NEOMA BS, Economics, Cultures and International Affairs Department, is the co-editor of a new publication on “Migration, Free Movement and Regional Integration”, with Sonja Nita, Antoine Pécoud, Kate Neyts and Joshua Gartland, December 2017.
  • Serge Costa, professor in NEOMA BS Information Systems, Supply Chain Management & Decision-Making department, published the French-language edition of Management Information Systems by Kenneth C. Laudon, Jane P. Laudon, 15th edition, Pearson Publishing, in December 2017.
  • Catherine Karyotis, Stéphane Dubreuille and Stéphane Fourneaux, professors in the Finance Department and Jean-Marc Béguin, Jean-Christian Mazzoni, speakers at NEOMA BS, published “Aide-mémoire - Gestion de patrimoine” (Aide-Mémoire – Wealth Management) through Dunod publishing house in June 2017.
  • Alongside globalisation, recent years have witnessed an upsurge in the number of regional economic organisations. Growth, free trade, increased innovation, improved competitiveness, monetary stability, the provision of regional public assets… the motivations behind what is known as “regional economic integration” are numerous.
  • The l’Etudiant 2017 Research Ranking highlights the excellent progress made by NEOMA Business School in its publications in top-level management science journals. We are currently in 3rd position, with 11 publications, which is a remarkable performance.
  • It’s not enough to say sorry when you betray trust and don’t respect gender stereotypes (just ask Clinton and Trump).