Insights

  • Paolo Antonetti, marketing professor, recently had his article, entitled “The persuasiveness of guilt appeals over time: Pathways to delayed compliance”, published in the Journal of Business Research, a CNRS rank 2 Journal. Is guilt always the most effective means to change societal behaviour?
  • “The Hijacking of the Bioeconomy”, an article by Nicolas Béfort, professor in the NEOMA Business School Finance Department and Chair in Industrial Bioeconomy, was published in January 2019 in Ecological Economics, a CNRS tier 1 journal covering sustainable and environmental economics and presenting a wide range of perspectives and methods.
  • “How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy”, by Mehdi BAGHERZADEH NIRI, professor at Strategy and Entrepreneurship department at NEOMA BS, has been published in IEEE Transactions on Engineering Management Journal (CNRS 3*) in January 2019.
  • Mehdi Bagherzadeh, professor of Innovation Management at NEOMA Business School, is co-editing a special issue of Industrial Marketing Management (IMM) on “Managing Open Innovation in Business-to-Business Relationships: A Project-Level Approach“.
  • Volker KUPPELWIESER, professor at the Marketing department at NEOMA BS and PhD student Hoang Linh VU has both been rewarded at the 9th International Research Symposium in Service Management 2018 (IRSSM9).
  • “Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty”, by Mehdi BAGHERZADEH NIRI, professor at Strategy and Entrepreneurship department at NEOMA BS, has been published in the Journal of Business Ethics (CNRS 3* and FT50 review) in September 2018.
  • (podcast!) On the occasion of the opening of the historic UBS trial in Paris on October 8, 2018, Catherine Karyotis, professor of Finance and head of the Advanced Master in International Financial Analysis of NEOMA BS, was interviewed by Dimitri Pavlenko in La Question Eco on Radio Classique.
  • Bruno Godey, Marketing professor at NEOMA Business School received the “L’Oréal Professorship in Creativity Marketing Award on Beauty and Marketing” during the 2018 Global marketing Conference held at Tokyo, Japan in July.
  • Technology is often seen as a miracle solution, but often, the way it is implemented is not sufficiently studied beforehand nor analysed afterward.
    As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Gaël Bonnin, professor of Marketing and SPoC Institute director at NEOMA BS, studies the visitor’s experience. Presentation…
  • On 12 June 2018, the American President Donald Trump and the North Korean leader Kim Jong-un met in Singapore. What signals does this summit send out? What will happen next? Why are the United States, Russia, Japan, and China involved? Edgar Bellow, NEOMA BS professor of International Management and Geopolitics, analyses the Singapore summit.
  • Alejandro LAMAS professor of NEOMA BS Information Systems, Supply Chain Management and Decision-Making department has been published in May in the CNRS 4 stars review European Journal of Operational Research.
  • Mehdi Bagherzadeh, professor in the Strategy and Entrepreneurship department of NEOMA Business School, and Stefan Markovic, professor in the Marketing department of Copenhagen Business School (CBS), raise the issue in their paper “How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation”. The paper has been published in the Journal of Business Research (JBR), a 3 CNRS stars review. (online April 2018; paper July 2018).
  • Catherine Karyotis and Christophe Bouteiller, professors at NEOMA BS Finance department, have brought out the fourth edition of L'Essentiel du Private Equity et des LBO, Tout pour s’initier aux opérations de capital risque (Essential Private Equity and LBOs, Everything you need to know about Capital Risk Operations), published by Gualino Editeur, in the Carrés Rouge collection, in May 2018.
  • Messaoud Chibane, professor in the Finance department at NEOMA Business School, received the 2018 K2 Award for his research work in Asset Pricing.
  • Libo LI, professor in NEOMA BS’ Information Systems, Supply Chain Management & Decision-Making department has just had his work published in the European Journal of Operational Research, a CNRS rank 1 journal.
  • The article by Nathalie Spielmann "In Virtuo: How User-Driven Interactivity in Virtual Tours Leads to Attitude Change" was accepted in March by the review Journal of Business Research, which holds a three-star CNRS ranking.
  • On March 30, the University of Reims Champagne-Ardenne held the regional final of the 5th season of the competition “My Thesis in 180 Seconds”, organised by the CNRS and the Conference of University Presidents (CPU).
  • Aurélien ROUQUET's article on crowd logistics was chosen by Supply Chain Quarterly in the "Research for Real word" category. This distinction led to an interview to better understand the applications of this research to the real world.
  • Anne Prevost and François Pottier, professors in the NEOMA BS Department of Accounting, Control & Legal Affairs have published “Guide to student associations: The Development of a community project, a source of personal and professional enrichment”, from Éditions EMS publishing house (February 2018).
  • When you visit a castle, would you like to see what it looked like through the ages, discover places that have disappeared or are inaccessible, or take part in a mediaeval banquet? All these experiences are now possible thanks to virtual reality headsets, tablets, smartphones and “immersion rooms”!