Insights

  • A special issue of Asia Pacific Business Review on “50 Years of Regional Integration in ASEAN” has been co-edited in November 2019 by Philippe De Lombaerde, professor in International Economics and co-coordinator of the Europe-Asia Centre of Expertise at NEOMA.
  • The Chancellery of Parisian Universities' formal thesis prize for Management sciences has been unanimously awarded to Antoine SOUCHAUD, assistant professor in the Accounting, Control and Legal Affairs Department.
  • Vista-AR (Visitor Experience Innovation through Systematic Text Analytics & Augmented Reality) is a research project of the Interreg France (Channel) England Programme , which brings together a total of 8 partners either side of the Channel. A progress report presentation was made to project partners on the Rouen campus of NEOMA Business School to address the challenges of the digital mediation of heritage.
  • What major changes have taken place in the luxury sector? How should these transformations be dealt with? And what will luxury management look like in the future? NEOMA professors and managers address these issues in “Management du Luxe, Opportunités et Challenges”, a collective book published in September 2019 by Vuibert editions.
  • Philippe De Lombaerde, professor and co-coordinator of the Europe-Asia Centre of Expertise at NEOMA publishes “The Political Economy of New Regionalisms in the Pacific Rim”, co-edited by José Briceño-Ruiz, professor at UNAM (México). The authors present an analysis of the new trans-Pacific economic and political relations, transformed under Donald Trump’s presidency.
  • This is the subject of Patrick LÊ’s research, professor at NEOMA BS, accompanied by two co-authors (Julia Vincent Ponroy, IPAG Business School, Camille Pradies, EDHEC Business School) published by People & Organizations (a Rank 1 review according to CNRS).
  • Paolo Antonetti, marketing professor, recently had his article, entitled “The persuasiveness of guilt appeals over time: Pathways to delayed compliance”, published in the Journal of Business Research, a CNRS rank 2 Journal. Is guilt always the most effective means to change societal behaviour?
  • “The Hijacking of the Bioeconomy”, an article by Nicolas Béfort, professor in the NEOMA Business School Finance Department and Chair in Industrial Bioeconomy, was published in January 2019 in Ecological Economics, a CNRS tier 1 journal covering sustainable and environmental economics and presenting a wide range of perspectives and methods.
  • “How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy”, by Mehdi BAGHERZADEH NIRI, professor at Strategy and Entrepreneurship department at NEOMA BS, has been published in IEEE Transactions on Engineering Management Journal (CNRS 3*) in January 2019.
  • Mehdi Bagherzadeh, professor of Innovation Management at NEOMA Business School, is co-editing a special issue of Industrial Marketing Management (IMM) on “Managing Open Innovation in Business-to-Business Relationships: A Project-Level Approach“.
  • Volker KUPPELWIESER, professor at the Marketing department at NEOMA BS and PhD student Hoang Linh VU has both been rewarded at the 9th International Research Symposium in Service Management 2018 (IRSSM9).
  • “Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty”, by Mehdi BAGHERZADEH NIRI, professor at Strategy and Entrepreneurship department at NEOMA BS, has been published in the Journal of Business Ethics (CNRS 3* and FT50 review) in September 2018.
  • (podcast!) On the occasion of the opening of the historic UBS trial in Paris on October 8, 2018, Catherine Karyotis, professor of Finance and head of the Advanced Master in International Financial Analysis of NEOMA BS, was interviewed by Dimitri Pavlenko in La Question Eco on Radio Classique.
  • Bruno Godey, Marketing professor at NEOMA Business School received the “L’Oréal Professorship in Creativity Marketing Award on Beauty and Marketing” during the 2018 Global marketing Conference held at Tokyo, Japan in July.
  • Technology is often seen as a miracle solution, but often, the way it is implemented is not sufficiently studied beforehand nor analysed afterward.
    As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Gaël Bonnin, professor of Marketing and SPoC Institute director at NEOMA BS, studies the visitor’s experience. Presentation…
  • On 12 June 2018, the American President Donald Trump and the North Korean leader Kim Jong-un met in Singapore. What signals does this summit send out? What will happen next? Why are the United States, Russia, Japan, and China involved? Edgar Bellow, NEOMA BS professor of International Management and Geopolitics, analyses the Singapore summit.
  • Alejandro LAMAS professor of NEOMA BS Information Systems, Supply Chain Management and Decision-Making department has been published in May in the CNRS 4 stars review European Journal of Operational Research.
  • Mehdi Bagherzadeh, professor in the Strategy and Entrepreneurship department of NEOMA Business School, and Stefan Markovic, professor in the Marketing department of Copenhagen Business School (CBS), raise the issue in their paper “How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation”. The paper has been published in the Journal of Business Research (JBR), a 3 CNRS stars review. (online April 2018; paper July 2018).
  • Catherine Karyotis and Christophe Bouteiller, professors at NEOMA BS Finance department, have brought out the fourth edition of L'Essentiel du Private Equity et des LBO, Tout pour s’initier aux opérations de capital risque (Essential Private Equity and LBOs, Everything you need to know about Capital Risk Operations), published by Gualino Editeur, in the Carrés Rouge collection, in May 2018.
  • Messaoud Chibane, professor in the Finance department at NEOMA Business School, received the 2018 K2 Award for his research work in Asset Pricing.