Insights

  • Catherine Karyotis, Professor of Banking and Market Finance at NEOMA, published the eighth edition of L'essentiel de la bourse et des marchés de capitaux (The Essentials of the Stock Market and Capital Markets) with Gualino publishers in March 2020. The principal techniques used in stock market investment are presented in a clear, concise manner in this book.
  • Combining theory, practice, professional experience, the latest technological impact and true-to-life marketing cases: a bit of a tall order? No, not really!
  • Big data, artificial intelligence, blockchains and robotics are transforming the way finance professionals operate and calling out for new skill-sets. A video overview of these transformations and new needs by a number of financial and consulting sector experts.
  • Paolo Antonetti, Professor of Marketing at NEOMA, examines company responses to crises in an article published in November 2019 in the Journal of Business Ethics.
  • Antoine Souchaud, professor in the Accounting, Control and Legal Affairs department of NEOMA, publishes with Héloïse Berkowitz (CNRS TSM Research, Toulouse Capitole University) an article in Comptabilité-Contrôle-Audit journal (2019/3, Volume 25). "Collective intelligence and co-dependent organization: the role of chartered accountants in crowdlending"explores the organisational conditions under which collective intelligence can be activated and used as a reliable source on crowd-lending platforms, i.e. paid peer-to-peer lending.
  • The strike against the pension reform has been going on for several months. What are its impacts on the economy, and can we bring out winners and losers of this social movement? Nathalie Janson, professor of economics at NEOMA examines the question.

  • On the one hand, we have a strong socialist dimension. On the other, a resolutely international outlook. The US-China trade war has its roots in the conflict between these two models, incapable as they are of understanding one another or coexisting. Huaiyuan Han, Professor of International Management and Geopolitics at NEOMA Business School, offers his expert insight into the Chinese economy.
  • A special issue of Asia Pacific Business Review on “50 Years of Regional Integration in ASEAN” has been co-edited in November 2019 by Philippe De Lombaerde, professor in International Economics and co-coordinator of the Europe-Asia Centre of Expertise at NEOMA.
  • The Chancellery of Parisian Universities' formal thesis prize for Management sciences has been unanimously awarded to Antoine SOUCHAUD, assistant professor in the Accounting, Control and Legal Affairs Department.
  • To share the latest knowledge on technological innovations and solutions across the financial services sector with both academics and practitioners, NEOMA’s Department of Finance organised a workshop on November 8th, 2018 on Paris campus.
  • Vista-AR (Visitor Experience Innovation through Systematic Text Analytics & Augmented Reality) is a research project of the Interreg France (Channel) England Programme , which brings together a total of 8 partners either side of the Channel. A progress report presentation was made to project partners on the Rouen campus of NEOMA Business School to address the challenges of the digital mediation of heritage.
  • What major changes have taken place in the luxury sector? How should these transformations be dealt with? And what will luxury management look like in the future? NEOMA professors and managers address these issues in “Management du Luxe, Opportunités et Challenges”, a collective book published in September 2019 by Vuibert editions.
  • Philippe De Lombaerde, professor and co-coordinator of the Europe-Asia Centre of Expertise at NEOMA publishes “The Political Economy of New Regionalisms in the Pacific Rim”, co-edited by José Briceño-Ruiz, professor at UNAM (México). The authors present an analysis of the new trans-Pacific economic and political relations, transformed under Donald Trump’s presidency.
  • This is the subject of Patrick LÊ’s research, professor at NEOMA BS, accompanied by two co-authors (Julia Vincent Ponroy, IPAG Business School, Camille Pradies, EDHEC Business School) published by People & Organizations (a Rank 1 review according to CNRS).
  • Paolo Antonetti, marketing professor, recently had his article, entitled “The persuasiveness of guilt appeals over time: Pathways to delayed compliance”, published in the Journal of Business Research, a CNRS rank 2 Journal. Is guilt always the most effective means to change societal behaviour?
  • “The Hijacking of the Bioeconomy”, an article by Nicolas Béfort, professor in the NEOMA Business School Finance Department and Chair in Industrial Bioeconomy, was published in January 2019 in Ecological Economics, a CNRS tier 1 journal covering sustainable and environmental economics and presenting a wide range of perspectives and methods.
  • “How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy”, by Mehdi BAGHERZADEH NIRI, professor at Strategy and Entrepreneurship department at NEOMA BS, has been published in IEEE Transactions on Engineering Management Journal (CNRS 3*) in January 2019.
  • Mehdi Bagherzadeh, professor of Innovation Management at NEOMA Business School, is co-editing a special issue of Industrial Marketing Management (IMM) on “Managing Open Innovation in Business-to-Business Relationships: A Project-Level Approach“.
  • Volker KUPPELWIESER, professor at the Marketing department at NEOMA BS and PhD student Hoang Linh VU has both been rewarded at the 9th International Research Symposium in Service Management 2018 (IRSSM9).
  • “Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty”, by Mehdi BAGHERZADEH NIRI, professor at Strategy and Entrepreneurship department at NEOMA BS, has been published in the Journal of Business Ethics (CNRS 3* and FT50 review) in September 2018.