Haiyan ZHANG

Strategy and Entrepreneurship PhD, Development Policy and Management
Specialization domain(s):

- Foreign Direct Investment, China’s Outward FDI in Europe, EU-China Investment Relation, European SMEs Operating in China, Chinese OFDI in the European Union, FDI and Industrial Clusters, Internationalisation of Chinese and Overseas Chinese Firms


Dr. Haiyan ZHANG is Associate Professor at NEOMA Business School and University of Antwerp and Director of the NEOMA Confucius Institute for Business-Rouen. He holds a MA and a PhD in Public Administration and Management from the University of Antwerp. His research interests include International Business Activities of Chinese and Overseas Chinese Owned Enterprises, Management Issues of International Joint Ventures in Transition Economies, High-Tech Industrial Agglomeration in China, Chinese Outward FDI in Europe, EU-China FDI Relations, etc. He has published in journals such as the Management International Review and has contributed to books on Foreign Direct Investment in China and the internationalisation of Chinese Multinational Enterprises. He has consulted for trade associations, government institutions and multinational companies on various topics, such as US direct investment in Belgium, strategic management of bilateral cooperation with Chinese local authorities, merger and acquisition in China, etc. He has often participated in high level debates about EU-China investment relationship at EU institutions and think tank organisations. He has been also interviewed by a large number of Chinese, Belgian and international newspapers and Radio and TV channels, such as People’s China, Trends, New York Times, China Radio International, Euro News, European Parliament TV, etc.