Maria Carolina ZANETTE

Marketing PhD, Business Administration and Marketing
Specialization domain(s):

- Consumer Culture Theory, Marketing and Gender, Digital media, Market dynamics, Institutional theory


Maria Carolina Zanette finished her Ph.D. at EAESP-FGV, Sao Paulo, Brazil, in 2016, where she studied the plus size fashion market, and how the power constrains on the body affect consumers. During her Ph.D, she has engaged herself with research in the Consumer Culture Theory area, as well as in digital methods and digital culture. Her main research interests today are centered in consumer research theories related to gender, power, and discourse and themes that include fashion, spirituality, internet culture, and sexuality. Her publications can be found in journals such as Consumption, Markets, & Culture and Journal of Business Research. She has been teaching in France since 2017, mostly in different courses in the digital marketing area. At Neoma, her teaching centers on disruptive digital technologies, digital communication, and qualitative research methods.