Christy-Ke TU

Marketing PhD, Management, Marketing
Specialization domain(s):

- Common resources consumption, Consumer creativity, Prosocial Behavior, Consumer behavior


Ke (Christy) Tu is an assistant professor in Marketing at the NEOMA Business School. Her research interests are primarily focused on the impact of social influences on the overconsumption of public goods and common resources (e.g., fish, oil stock, internet resources). In addition, she is interested in understanding the impact of various factors (i.e., social presence, physical constraints on body) on consumer creativity. She has presented her work at conferences including Association for Consumer Research and Society for Consumer Psychology. She teaches Introduction of Marketing, Consumer Behavior, and Marketing Research at both undergraduate and master level.