Marketing PhD, Marketing
Specialization domain(s):

- Territorial Marketing, Origin-based Products, Advertising communications, Sustainability


Nathalie SPIELMANN is Associate Professor of Marketing at NEOMA Business School in France. She holds a Masters of Science from HEC Montréal and a PhD in Marketing from the John Molson School of Business at Concordia University in Montreal (Canada). Dr. Spielmann has published widely in international peer-reviewed publications on topics related to Marketing Strategy, Consumer Behaviour, Advertising, Wine, and Country of Origin Products. She currently serves as an Editorial Review Board Member for the International Journal of Wine Business Research and the Journal of Consumer Marketing. Dr. Spielmann has acted as the director of the Wine. Place. Value Research Centre at NEOMA BS. She currently works with the City of Reims in the aim of developing coherent and strategic marketing offers in the experiential marketing and tourism sectors. Additionally, she is regularly invited to present her research at professional wine and tourism events (e.g., wine exhibitions, technical conferences, seminars) in France and abroad, helping winemakers, wine managers and tourism managers better understand the value of their products. She is also co-owner of a champagne wine bar located in the vineyards just outside of Reims. Dr. Spielmann teaches the undergraduate level Introduction to Marketing and Luxury Marketing modules, as well as the graduate level Media Strategy, Wine Marketing, and Territorial Marketing courses at NEOMA Business School.