William REEVES

Marketing PhD, Advertising
Specialization domain(s):

- Creativity, Sports Marketing, Consumer Behaviour, Cross-Cultural Consumer Behaviour and International Marketing, Social Media


Bill REEVES completed his doctorate in Advertising and Public Relations at University of Texas, Austin, USA where he also received both his M.A. (Advertising) and B.S. (Advertising). His research interests include Creativity, Sports Communication, Social Networking, Celebrity Endorsement, Sales and Sales Force Management, and Cross-cultural Consumer Psychology. He has presented his research at multiple conferences and has served as a manuscript reviewer for the Academy of Marketing Science. He has taught or assisted in the teaching of Fundamentals of Communication, Web Marketing, Consumer Behavior, Millennial Marketing, Fundamentals of Marketing, Integrated Communication for Sports, Marketing Metrics, Introduction to Marketing, Sales and Sales Force Management, Advertising Research, Psychology of Advertising, Sports, Media, and the Integration of American Society, and Introduction to Advertising Creativity. Further, he is a two-time recipient of the Tracy-Lock/Morris Hite Endowed presidential Scholarship in Creative Advertising and was nominated as Outstanding Graduate Student Academic Employee. Prior to beginning his academic pursuits, Bill was a sports and entertainment agent, with 4 of those years spent running his own firm. His clients ranged from Olympic athletes to pop singers, and who called anywhere from South Korea to South Africa home. Outside of his academic pursuits, Bill is a renowned photographer, having exhibited internationally from Norway to Japan. His work resides in the permanent collections of some of the world's most prestigious museums, including Austin's own Harry Ransom Center. He is also a rabid Longhorn football fan, avid music lover, and constantly in motion.