DIRECTORY

Julia PUESCHEL

Marketing PhD in Management Sciences, specialization in Marketing
Specialization domain(s):

- Consumer Behavior, Luxury Marketing, Counterfeit Consumption, Culture and Consumption

Biography:

Julia Pueschel was awarded a Ph.D. in management sciences at Université Paris Dauphine, PSL University, Paris. Prior to becoming an academic, she worked in business organizations in the United Arab Emirates as a member of higher management and had developed an interest in studying luxury brands and consumer behavior. Her primary research interest is in luxury counterfeit consumption, luxury consumption, consumer behavior and qualitative research methods

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