DIRECTORY

Daniele PEDERZOLI

Marketing PhD, Management
Specialization domain(s):

- International Retailing, Evolution of Retail Formats, Retail Marketing, Corporate Social Responsibility and Performance of Retail Companies, Consumer Purchase Motivations in Luxury Channels, Technology and Retail, Multichannel Retail, Luxury retail management, Retail Channels for luxury goods, Brand and CoO in the luxury sector

Biography:

Daniele PEDERZOLI is Full Professor of Marketing at NEOMA Business School and director of the Retail and Distribution competences center. Daniele joined NEOMA Business School in 2003 after more than 20 years of teaching and consulting in the retail sector in Italy. Daniele has managed the Marketing department from 2005 to 2013 and, since 2013, he manages the Bachelor in retail management-ECAL on the campus of Rouen, the program Department Manager  ECAL-Cora on the campus of Reims and the MSc Retail Management realized in collaboration with the University of International Business and Economics (Beijing-China). Since 2006, Daniele has published 17 articles in international peer-reviewed academic journals, including Journal of Business Research, International Journal of Retail & Distribution Management, Psychology and Marketing, Journal of Brand Management and Journal of Product and Brand Management. Daniele was a visiting professor at two leading Indian business schools in 2009 and 2012. Daniele has been a guest speaker in numerous professional conferences and, as a freelance journalist, has written more than 100 articles in the marketing press on the subjects of retailing and internationalization.  

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