Marketing PhD, Management, Marketing
Specialization domain(s):

- Consumer Behavior, Digital/Social Media Analytics, Online Retailing Strategies, B2B Marketing


Satadruta Mookherjee will be joining NEOMA Business School as Assistant Professor this Fall 2019. Also, called Fiona, she completed her PhD in Marketing from Binghamton University, State University of New York. Her research focuses on topics like Consumer Behavior, Digital Marketing and Artificial Intelligence. She has also taught courses for Digital Analytics and Social Media Marketing during her PhD. She is an active member and reviewer of American Marketing Association (AMA) and Association of Consumer Research (ACR). She has presented her research at the conferences of AMA, ACR, EMAC, Marketing Science, GFMC and has published in the Journal of Judgment & Decision Making. She has prior industry experience of 3 years in market research.