Andrei GURCA

Strategy and Entrepreneurship PhD, Economics, Social and Management Sciences, Strategy
Specialization domain(s):

- Innovation and strategy implementation in emerging markets, Outsourcing of innovation, Open innovation, Social innovation, Crowdsourcing, Social entrepreneurship, Sharing economy


Andrei Gurca is Assistant Professor in Strategy at NEOMA Business School. Andrei’s research focuses on the process of technology innovation in emerging markets. Related topics that feature in his research include the outsourcing of innovation to emerging markets, open innovation and social innovation. Andrei’s work has appeared in IEEE Transactions on Engineering Management. He also serves as ad-hoc reviewer for Journal of Product Innovation Management and IEEE Transactions on Engineering Management. Prior to joining academia, Andrei worked in the banking sector and for the Romanian Government.