Marketing PhD, Management, Marketing
Specialization domain(s):

- Products Failures, Product Recalls, Marketing-Finance Interface, Social Media, Business-to-Business Relationships


Ismail is an Assistant Professor of Marketing at NEOMA Business School. Ismail’s main research interest focuses on firms’ product portfolio decisions and their impact on firm market value and firm stock risk. His research has been recognized by the Academy of Marketing Science (with a finalist position for the AMS Mary Kay Dissertation Proposal Award), the Product Development and Management Association (with a runner-up position in the PDMA-UNH Innovation Dissertation Competition), and the European Marketing Academy (with a finalist position for the EMAC Best Paper Award based on Doctoral Work).