DIRECTORY

Françoise COLLARD

Marketing Master (DEA), Business
Specialization domain(s):

- Brand management, Customer experience, Marketing et data analytics

Biography:

Françoise COLLARD holds a Master of Management from Paris Dauphine and a MAS in Market Analysis and Industrial Strategy. She specialises in Consumer Marketing. She worked at Kraft Foods as Trading Marketing Manager than as Brand Manager. As a Professor at NEOMA Business School, she has established lasting partnerships with numerous companies (Nielsen, Unilever, L’Oréal, Coca Cola, Mars, Lactalis, etc.) as part of the M.Sc. in Intelligence and Marketing Innovation and specialised education in Brand Management for the Grande Ecole Programme (Master in Management). While teaching at NEOMA Business School, Françoise has been Marketing Consultant for Tagea Conseil since 2006.

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