Lanlan CAO

Marketing PhD, Management, Marketing
Specialization domain(s):

- International Retailing, Mutlichannel Retailing, Digital Retailing, Retail Innovation, Artificial Intelligence in Retail, Retail Business Model


Dr. Lanlan CAO is Associate Professor of Marketing at NEOMA BS in France.  Her research interests include Digital Retailing, Retail Innovation, International Retailing, Retail Business Model Innovation and Multichannel Retailing. Her works have appeared in Journal of Retailing, International Journal of Electronic Commerce, International Business Review, International Journal of Retail & Distribution Management, Journal of Interactive Marketing, Journal of Strategic Marketing, Economie et Sociétés, Décisions Marketing, Journal of Asia-Pacific Business, International Review of Retail, Distribution and Consumer Research and other journals. She serves as a reviewer for International Journal of Electronic Commerce and an ad-hoc reviewer for Journal of Retailing, Journal of Management Information Systems, Journal of Business Research, Journal of Interactive Marketing, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Journal of Small Business Management, International Journal of Retail and Distribution Management and Journal of the Association for Consumer Research.