Adilson BORGES

Marketing PhD (Authorization to supervise research), Business Administration
Specialization domain(s):

- Consumer Behaviour, Persuasion, Retail Marketing, Social Marketing


Adilson is IRC Professor of Marketing and Associate Dean for Faculty and Research at NEOMA BS in France. Adilson is actually serving as the President-Elected for the Academy of Marketing Science. He has been involved with the AMS in numerous ways including co-chairing the 41st AMS Annual Conference in New Orleans in 2012, the 15th World Marketing Congress in 2011 in Reims and the 2005 AMS International Retail Symposium also in Reims. Adilson’s research appears in numerous academic outlets including Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, Journal of Retail and Consumer Services, Journal of Advertising, Journal of Consumer Marketing, Recherche et Application en Marketing, and the Journal of Retail and Distribution Management. He is serving as the Associate Editor of the Journal of Consumer Marketing. He also serves as an Editorial Review Board Member on the Journal of the Academy of Marketing Science, Journal of Business Research and Journal of Marketing Theory and Practice. He has lectured in many countries including France, the USA, South Africa, China and Brazil.