Marketing PhD, Management
Specialization domain(s):

- Design impact on consumer behavior, Appropriation of technology (AR, AI, Smart Products), Role of narratives in technology markets


Gaël Bonnin is Director for Research, Professor of Marketing and Co-Director of the Institute Smart Products and Consumption (SPoC) at NEOMA BS. The results of Gaël Bonnin’s research have appeared in numerous academic publications such as Recherches et Applications en Marketing, Journal of Retailing and Consumer Services, Advances in Consumer Research, and European Marketing Academy Conference. He teaches in initial training, continuing education and research education (DBA, PhD) programmes on the subjects of Technology and Innovation Marketing, Design, Qualitative Studies (Ethnography, Videography).