Marketing PhD, Management
Specialization domain(s):

- Consummer Child, Social Marketing and Children, Childhood Obesity, Children Experience with Museums, Tourism and sharing economy, Retailing and children behaviour


Dr. Kafia AYADI is an Assistant Professor of Marketing and Consumer Behaviour. Her primary research interests are Consumer Behaviour/Marketing; Children as Consumers; Healthy Food Intake/Children Obesity and Ethics. She is a specialist of children’s socialisation and consumption behaviour in the field of food industry, services, retailing and museums. Her research articles have been published in scientific journals such as Young Consumers, Management & Avenir and book chapters. Her teaching experience includes courses such as Marketing Management; Consumer Behaviour, Strategic Marketing, International Marketing and Intelligence Marketing from Bachelor to Master level. Dr AYADI is a regular reviewer in Young Consumers, Association for Consumer Research and Global Marketing Conference.