Marketing PhD, Management, Marketing
Specialization domain(s):

- Consumer Judgement and Decision Making, Risk and uncertainty, Consumer Online Behavior, Price Promotions


Amin Attari is an Assistant Professor of Marketing at NEOMA Business School. Amin holds a PhD in Business (Marketing) from the University of Kansas in the US and an MBA (with a concentration in Marketing) from the University of Tehran. Amin earned his bachelor’s degree in engineering. The central theme of Amin’s research is consumer judgment and decision making under risk and uncertainty. He is particularly interested in research topics related to consumer online behavior and price promotions. Dr. Attari’s teaching interests include consumer behavior, digital and social media marketing, and brand management. Amin has several years of work experience in the food industry. He has worked as a product manager at Puratos group, a global B2B company headquartered in Belgium and a world leader in bakery, patisserie and chocolate industries. Amin has also worked as a product manager at Kalleh Co., a leading dairy brand in Iran.