Marketing PhD, Business Strategy, Preg-CRG Laboratory, Reims campus
Specialization domain(s):

- Brand Strategy, Luxury Brand Management, Merger & Acquisition (Strategy and Organisation) and Organisational Frontiers


Emmanuelle is the Director of the International Master in Luxury Management at NEOMA BS (double degree with Politecnico di Milano) and professor in Marketing. She has a PhD in Strategy (“Brands in Mergers and Acquisitions”) and she’s Associate Researcher at i3-CRG - École polytechnique, CNRS, Université Paris-Saclay- France. Emmanuelle worked for International Luxury companies during 15 years. She was French Marketing director and International Marketing director for make-up at LVMH Group (Parfums Givenchy). She worked also in International Marketing department for Yves Saint-Laurent and Sanofi. Her research focus on Brand Strategy and more specially on Luxury Brand Management.