BOZIC Branko

Marketing PhD, Management Sciences, Marketing Rouen campus
Specialization domain(s):

- Trust recovery, Marketing strategy, Trust, Qualitative research methods


Dr Branko Bozic is an assistant Professor of Marketing at NEOMA Business School in France. He holds a Master of Business Administration (MBA) from University of Glasgow and a PhD in Management/Marketing (University of Glasgow). Dr Bozic has published in international peer-reviewed publications including Organization Studies, European Management Journal and Human Resource Management Journal. His current research focuses on consumer trust recovery and marketing strategy. He is a reviewer for Academy of Marketing Science (AMS), First International Network on Trust (FINT) and European Management Journal (Marketing area) and a member of Academy of Marketing Science (AMS). Before entering academia, Branko was a co-founder of a sales firm and worked as a manager in the marketing and sales departments of retail and beverage firms in Austria, Slovenia and New Zealand. He speaks English, German, Slovenian and Croatian. Dr Bozic teaches the undergraduate level International Marketing Strategy, as well as the graduate level International Strategic Marketing and Relationship Marketing courses at NEOMA Business School.