Over the last 5 years, France has organised no fewer than 12 world championships and 13 European championships, including the UEFA EURO 2016 and the Ryder’s Cup in 2018. This impressive achievement continues with the Woman’s Football World Cup in 2019, the Rugby World Cup in 2023 and the largest mega sporting event in the world: the Olympic Games in 2024.

Strengthen your sport management skills, learn from renowned specialists in sport management and from top actors in major sports business and sporting event management in France!


Get an insight into the French success story of event management.


Expand your understanding and knowledge base of Sport management.


Learn from the best in major sport management in France through visits to Federations in Paris and guest speakers.


Enjoy a unique French experience among an international network of students and professionals.


Expect an authentic NEOMA Business School experience. During this programme in France you will expose your intellectual curiosity and your taste for Sports to an exciting experience at NEOMA Business School. You will expand your understanding of Sport management while mixing with students from all around the world.


The three-week programme provides an introduction into the sport-business in France. Theory is aligned with major sporting events, industry examples and case studies from the sport industry.

  • Sport Management the French model
    Students will learn about the French and European governance of sport as well as the key strengths and weaknesses.
  • Major Sporting Events
    Students will gain a clear insight into the organisation and running of major events and a unique understanding of the bidding process – Rugby World Cup 2023.
  • Careers and action plans
    Students will be invited to devise a career pathway plan and to create the implementation steps to their chosen projects related to sport management.