The Internet Of Things relates to the interconnectivity between the internet and various objects as well as physical places and environments. These interconnections create a lot of data that can be analysed by AI and big data programmes. IoT has brought about the creation of its own data networks through Sigfox and Lora. These networks have lower energy costs than traditional GSM networks. The coming arrival of 5G should further expand the range of connected objects.
Applications in Marketing
IoT has an impact on consumer relations and thus product strategy. For example, sensors placed in stores can map customer flows in the sales area and then optimise display and product placement.
Also, survey terminals, which invite customers or users to give their opinion about the offered services, are simple applications that collect various information, which can be used to improve service—digital technology enters into real life.
SPoC: Institute for Smart Products, Organisation & Consumption at NEOMA
The shift towards to a “technosociety,” characterised by the increase in technological changes (artificial intelligence, automation, virtual reality, augmented reality, nanotechnologies, etc.) results in unprecedented social and economic destabilisation.
For businesses in every sector, these changes result in strategic, organisational, marketing and ethical changes that at least require adapting traditional perspectives or even creating new and more suitable ways of viewing and analysing the business landscape in order to understand these phenomena and guide effective decision making.
The mission of the research institute for Smart Products, Organisation & Consumption is to understand these techno-social changes and their impact.