Big data / Data analytics
Our new ways of life have created an explosion in the amount of digital data that we produce. Big data was therefore created to collect, store and share this data, and data analytics allows the data to be analysed and used.
Applications in marketing
The phenomenon of big data now represents an unprecedented opportunity for businesses to rethink their methods of innovation, communication, distribution and services in order to offer a better customer experience. More than ever businesses need marketing employees with analytical and predictive skills that allow them to better identify problems and make the best ROI decisions.
Applications in Finance
The financial industry uses big data for market predictions, portfolio allocations, credit/market risk management and operational risk management. Investment and fund management banks, insurance companies and consulting companies specialising in finance now need specialised data scientists.