Manager de Rayon ECAL-CORA

CURRICULUM

Our ECAL-CORA Department Manager programme is a work-study course delivered through a professionalization contract.

It lasts a total of 48 weeks made up of:

  • 24 weeks studying at the School;
  • 24 weeks’ work experience with CORA.

The “Study” weeks are organised in 4 main modules:

Module 1: Managing a hypermarket department

You will learn about the hypermarket environment, its specific features and challenges:

  • The sector, the firm and marketing activities;
  • Understanding food and non-food products;
  • Hypermarket services;
  • Supplier issues.

You will also acquire marketing tools and techniques to help you grow your department’s business:

  • Retail marketing;
  • Merchandising;
  • Pricing;
  • Point-of-scale promotions and communication.

Module 2: Assessing the department’s performance

You will learn how to measure your results and manage them more effectively:

  • Management control tools;
  • Key performance indicators;
  • Standards and regulations.

Module 3: Techniques and tools for team managment

You will develop the managerial and business skills needed to fulfil your future responsibilities:

  • Interpersonal communication and team work;
  • Personal development tools and techniques;
  • Leadership and team management;
  • Negotiating techniques;
  • English for business.

Module 4: Coursework and assessment

You will be assessed by traditional exams and real-life simulation exercises:

  • Induction seminar;
  • Examinations;
  • Case studies;
  • Dissertation and presentation;
  • Continuous assessment;
  • Assignments.