Bachelor In Retail Management

CURRICULUM

The course focuses on 4 key areas:

  1. How retail businesses operate; retail marketing; managing a department in different types of shops; coordinating a retail network.
  2. Studying and understanding the business environment, competition and consumer behaviour.
  3. Managing a team; planning tasks; appraising employees.
  4. Economic and financial management of a profit centre; drawing up and managing a budget; creating an investment plan.

 

Courses: 1st and 2nd years

SEMESTER 1

  • Induction seminar
  • Management
  • Retail economy
  • Consumer law
  • Quantitative methods
  • Management accounting
  • IT
  • English
  • Individual trajectory
  • Introductory internship in a company (4 weeks)

SEMESTER 2

  • Sales techniques and customer relations
  • Merchandising
  • Logistics
  • Technilogical product management
  • Hygiene and safety
  • Consumer behaviour
  • English
  • Individual trajectory
  • Marketing and sales internship (8 weeks)

SEMESTER 3

  • Labour law
  • Retail marketing
  • Advanced management accounting
  • E-marketing and new retail forms
  • Supply chain management
  • English
  • Individual trajectory
  • Support functions internship (4 weeks)

SEMESTER 4

  • Supplier negociations
  • CRM
  • Commercial product management
  • Financial analysis
  • Supermarket simulation
  • English
  • Individual trajectory
  • Introduction to management internship (12 weeks)

 

Courses: 3rd year

SEMESTER 5

  • Category management
  • Company takeovers and project management
  • Legislation and commercial urbanisation
  • Strategic and international marketing
  • Career management
  • Corporate strategy
  • Management control
  • Retail performance analysis
  • E-commerce and new retail trends
  • “Insight into international business” seminar
  • English
  • Individual trajectory

SEMESTER 6

  • Management internship (24 weeks)