Presentation of the programme
The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.
WHY JOIN THIS PROGRAMME ?
The MSc in Marketing French Excellence prepares students for a career in international marketing by:
- Focusing on French centres Excellence as benchmarks for the development of wide-ranging knowledge and understanding of France's outstanding position in international marketing.
- Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
- Providing managerial and operational skills required to excel in the world of international marketing.
- Studying recent developments in French academic research and practical problem solving to develop the ability to adapt and innovate in real-time.
France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
Approved by the Conférences des Grandes Ecoles