DIRECTORY

RIGAUD-LACRESSE Emmanuelle

Marketing PhD, Business Strategy, Preg-CRG Laboratory, Reims campus
Specialization domain(s):

- Brand Strategy, Luxury Brand Management, Merger & Acquisition (Strategy and Organisation) and Organisational Frontiers

Biography:

Emmanuelle is the Director of the International Master in Luxury Management at NEOMA BS (double degree with Politecnico di Milano) and professor in Marketing. She has a PhD in Strategy (“Brands in Mergers and Acquisitions”) and she’s Associate Researcher at i3-CRG - École polytechnique, CNRS, Université Paris-Saclay- France. Emmanuelle worked for International Luxury companies during 15 years. She was French Marketing director and International Marketing director for make-up at LVMH Group (Parfums Givenchy). She worked also in International Marketing department for Yves Saint-Laurent and Sanofi. Her research focus on Brand Strategy and more specially on Luxury Brand Management.

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