DIRECTORY

KIM Tom

Marketing PhD, Marketing Reims campus
Specialization domain(s):

- Judgment and Decision Making, Behavioral Pricing, Medical Decision Making, Consumer Behaviour

Biography:

Tom is an Assistant professor of Marketing at NEOMA Business School in France. He received his Ph.D. degree from the Robert H. Smith School of Business at the University of Maryland. Tom’s research interests lie in consumer decision making, specifically issues in behavioral pricing and medical decision making. He is interested in the psychological impact of pricing, particularly how price framing influences consumer evaluations and choice. In addition, he is interested in decision making in a medical context.

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