DIRECTORY

GOUDEY Alain

Marketing PhD, Management, Marketing Reims campus
Specialization domain(s):

- Innovation and Technology Marketing, Web & Digital Marketing, Sensory & Experiential Marketing

Biography:

Alain GOUDEY is Associate Professor of Marketing at NEOMA BS. He is also Founding Partner of AtooMedia, a sound communication and musical design agency, and its subsidiary, Mediavea, a retail space sound manager. He graduated in 2001 from TELECOM Ecole de Management (ex-INT Management) where he earned a Masters in Management Science. He was awarded a PhD in Management Sciences from Université Paris-Dauphine in 2007. Co-author of “Marketing Sensoriel du Point de Vente” (fourth edition, Dunod, Paris) and “Marketing pour Ingénieurs” (Dunod, Paris), he publishes his work in France and abroad in scientific journals such as Recherche et Applications en Marketing, Décisions Marketing, International Journal of Research in Marketing, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Management & Avenir and Advances in Consumer Research Proceedings. He is a regularly sought contributor to such media organisations as: Harvard Business Review, Stratégies, 01 Business, CB News, LSA, France 3, France Inter, France Culture, 60 Millions de Consommateurs, RTL, Cerveau & Psycho, etc. He also participates regularly in conferences (TEDx, Microsoft, Carrefour, PSA, etc.) and executive training programmes on behalf of major corporations: Orange, IBM, Caisse des Dépôts Group, etc. His two preferred subjects are: 1) Brand Experiential and Sensory Aspects: How Can Sensory Methodology Be Used to Create An Experience Within The Consumer? 2) Disruptive Technologies (AI, Robotisation, Connected Objects) and Their Impact on The Individual, Organisations, and Society: What In Our Private And Professional Lives Is Going to Change Dramatically? For more information, visit: http://alain.goudey.eu

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