DIRECTORY

GODEY Bruno

Marketing PhD, Management, Marketing Rouen campus
Specialization domain(s):

- Luxury Products and Brands, Distribution

Biography:

Bruno GODEY is Associate Professor of Marketing at Rouen campus of NEOMA BS. His main fields of research are Consumer Behaviour, and more specifically Luxury Products and Socialisation and Loyalty Phenomena relating to Luxury Brands. He holds a PhD in Management Sciences. Since 2007 he has been a member of an international research team (Australia, Germany, Brazil, China, South Korea, USA, India, Italy, Japan, U.K., Russia), which he collaborates with on articles that are regularly published in academic journals and presented at international conferences. He is also the author of numerous practical cases developed in collaboration with consumer goods companies (Ferrero, Henkel, McDonalds, P&G, PepsiCo, Unilever, etc.).

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